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Session 2: Marketing Your Brand
Presented by: Breakthrough Coaching
Sponsored by: Integrative Therapeutics
Date: July 27, 2011
Time: 6pm - Central Time
Location: Online - Live Webinar
This webinar is part 2 of a 3 part series focusing
on building, growing and managing your practice. You can learn more
about this series, and about Breakthrough Coaching, in the "Grow Your Practice" section of the Integrative Therapeutics website.
is not in the service it is in the assessment of the patient receiving
your service; it is in the "Eye of the beholder”. The world is changing
and what people care about in their health care needs is also changing.
It is imperative that you stay up to date on what is current with your
patients and continue to educate and market yourself to meet their
This webinar is designed for healthcare practitioners who want to
learn how to have a breakthrough in short-term results while also
creating a more viable future than you may have thought was possible.
You will receive practical tips and tools to create your own unique
brand identity and clearly differentiate yourself from other healthcare
YOU are the service, therefore YOU are the brand.
Do you have a personal brand identity?
What is your brand saying to your patients?
How does your brand differentiate you from others?
Do you even have a brand?
Of course you do!
Make sure it is the brand you want and will help to grow your practice.
This webinar will teach practitioners to define a personal brand
identity to ensure utilization of personal areas of strength and passion
so you can be set apart and deliver highly sought after, personalized
patient care. You will then learn how to take your new brand identity
and be coached on how to effectively market yourself to prospective
patients. Content will explore the cycle of patient communication and
teach you how you can increase referral and retention for sustainable
Attendees also receive:
A $250.00 credit towards consultation services with Breakthrough Coaching Inc.
Professional Resource Package from Integrative Therapeutics
($150 value) which includes full size premium products, protocols guides
and patient literature
New Practice Startup Tips - 7 Easy Steps to Success
How to Run an Effective and Productive Office Meeting in 15 minutes
The 3 R’s of Success: Retention, Recapture, Referral
Cutting Edge Tools, Resources and Templates
How to Prevent Burnout while Healing the World
About Breaththrough Coaching
Breakthrough Coaching clients see an average increase of 20-50% in revenue!
Designed for integrative medical practices who want to:
Grow and sustain a strong referral business
Communicate in a way that creates buy-in from the top down
Balance their quality of life with the business of healthcare
Stop unwanted staff turnover and increase job satisfaction
Increase capacity by clearly defining accountabilities
Holistic consulting approach includes:
Strategic business planning for your practice to go to the next level
Effective business management protocols and procedures
Refined communications to improve patient retention and referrals
How to clearly articulate and fulfill the overall vision of the practice
Providing staff support and training to meet clear criteria for increased productivity
Design and implementation of a clearly defined sales strategy
Effective business growth requires a framework when making new
commitments and establishing future goals. To fulfill your vision it is
important to operate from a clearly defined business strategy that is
embraced and supported by the entire team.
Presenter: Anne Lague Zorich
Anne Lague Zorich
Lead Consultant, Breakthrough Coaching brings a passion for working with
the employees which arose from her experience as a founder of an
alternative chiropractic clinic with her husband. The clinic began as a
family based practice with 3 employees and grew to a large thriving
practice with 16 employees grossing $2 million a year.
Anne brings her
clients the lessons she learned in 18 years of growing their own
practice, and now coaches to help others grow.
Anne has learned that a growing, thriving business is built on the
skills and teamwork of the employees and that leadership must be focused
on communication and building excellence in teams.
Anne’s work has a
dynamic impact on removing barriers that are impeding team performance,
by placing focus on employee retention and job satisfaction.
Her employee development approach is focused on producing impeccable
patient care, the foundation of growth and success, with specific
emphasis on communication. Anne also understands the challenges of
work-life balance as a mother of three children; she is instrumental in
assisting businesses in achieving a healthy life-work experience.
NOTICE FROM OREGON ASSOCIATION OF NATUROPATHIC PHYSICIANS
event is being advertised as a member benefit to Integrative
for being a community sponsor of the OANP. OANP offers free to Physician
members & for a fee for Sponsor members; advertising of events,
publications, lectures and more. We do this as a benefit to help our
physician and sponsor members
promote themselves and their activities in the advancement of
naturopathic medicine. The content of these activities are not endorsed
by the OANP and do not necessarily reflect the views of the OANP.
find out more about how the OANP can help you with your activities,