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A Word About Negative Press – Don’t Share!

Tuesday, July 25, 2017   (0 Comments)
Posted by: Brook Schales
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By Laura Farr | Executive Director (excerpts borrowed from Joanne Yanez, AANMC)

As in any industry, there will be detractors. We’ve all had moments of coming across an article, blog or website with sometimes scathing and, yes, infuriating allegations, half-truths or slander.

The professional ND organizations for Canada and the U.S. are both working on image management and response when appropriate. In this age of internet, one of the major drivers is the search ranking of the negative press. This is driven in part by measures of traffic and reaction (sharing) of the negative pages.

It’s understandable that we all want to share information that we find online. However for negative press, two things are vital:

  1. Do not “take the bait” to respond to allegations
  2. Do not share the actual weblink, but rather a screenshot or text version only.

We do not want to inadvertently increase traffic and attention to negative sites in our outrage about what’s being published. This includes news sources that may be publicizing negative articles.

The best resources for you for questions regarding negative press or if you’d like to see an official response to a negative article is to contact your state or national association, or school marketing departments. We are all working on coordinating our strategies and online presence to increase the frequency and visibility of stories about naturopathic medicine. You can do your part by not driving traffic to those sites and connecting with your association when you see something that needs a response.


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OREGON ASSOCIATION OF NATUROPATHIC PHYSICIANS
PO Box 5876
Portland, OR 97228

Phone: 503-262-8586